Why? Because ISPs, I am sorry… cartels are sick and tired of giving all sites identical information speed on their networks. Should Netflix get to stream TV content and it is film over their networks free of charge, the same as you pay for streaming your videos in your YouTube account? Come to think of it, why should you have the ability to stream videos in your YouTube account free of charge? And, really, come to consider it, why should the information of your company web site have the ability to reach out to anyone in the world free of charge?
That is correct: the ISP cartels need everyone to pay to play.
In a nutshell, the ISP cartels need to create “web express lanes”, of sorts, so bigger firms that use substantially more bandwidth because they’ve more traffic, can pay more to preserve or raise the speed of their information’s delivery over the ISP cartels’ networks.
And the FCC’s opinion on whether or not ISP cartels may do today this occurs.
Does net-neutrality, or equal and open web issue?
So what’s the trouble with getting companies pay to play? Choose our website, KiNE Magazine, for example: we’ve no $$$. The only method is through the unfettered magnificence of the open and free net for all companies. Now, let us say the FCC lets the ISP cartels to bill for quicker service: what occurs to KiNE? Well, large regional media companies like The Denver Post, who possesses The Cannabist, could pay a premium to have their content easily accessible to readers, while the content of KiNE is more difficult to locate and loads.
And why would The Denver Post not be unwilling to pay a premium for web information delivery speed when it works good already? The ISP cartels will “bog down” the all-information lanes. “ISPs can not do that!”, you proclaim. Or actually?
This year Comcast only did to Netflix. The ISP cartel purposefully impeded Netflix’s information speeds, a.k.a “bogged down” their net lane, in order to extort payment premiums from them.
Essentially, if the ISP cartels get what they need now, it’s going to kill all the new startups, because our web will not be the same as the big men can manage. They are going to push us out of the marketplace by making our websites’ information speeds annoyingly slow in comparison with the Big Men.
What could the FCC do to cease the ISP from creating “web express lanes”?
Yes, again. Not understanding the extent of their malfunction, the FCC went on attempting to control the ISP cartels and apply it’s own rules about equal and open accessibility. Why?
So it actually could be as easy as that.
In doing so, they’d ensure the equal and open net for all content suppliers, small and big.
We’ll see what occurs today.